BSR Insight | The Business Case for Water
Last week, BSR and the World Business Council for Sustainable Development co-hosted a forum in Washington, D.C. on corporate water strategies. JPMorgan Chase's James Fuschetti delivered the event's keynote address on the business case for investing time and resources into activities linked to water stewardship. He noted that having a clear understanding of the physical water risks for global facilities and meeting local stakeholders' expectations for water use are just two benefits of a proactive water strategy.
Following the panel discussion, ITT Corporation's Bjorn Von Euler responded to an audience question regarding the difficulty in making the business case for investing in water infrastructure for those at the "bottom of the pyramid:"
"The business case there is all about innovation. All of the development going forward in the world will happen there, and we need to understand that and seek the opportunities now. If they have clean water and sanitation, they can take advantage of all of that development."
—Bjorn Von Euler, Director of Corporate Philanthropy, ITT Corporation (February 3, 2011)
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Linda Hwang, Former Manager, Research
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