BSR Insight | Sustainability Increasingly Seen as Strategic
A new report by the Economist Intelligence Unit explores why and how more companies are embracing sustainable practices as core elements of their strategy, how they are embedding corporate responsibility into all aspects of their business, and how they are measuring and reporting on their success. According to the report, 87 percent of executives polled agree that sustainability will become more important over the next three years. Yet only 24 percent of executives surveyed believe there is a strong link between sustainability and financial performance in the short term (one to two years), while 69 percent believe the link is strong in the long term (five to 10 years).
The report is based on a survey of more than 200 executives in finance and corporate social responsibility. Key findings include:
- Executives are increasingly recognizing business opportunities in sustainability.
- The poor business climate is an obstacle to pursuing sustainability.
- Companies are embedding sustainability into various corporate functions.
- Only about half of all companies report on their sustainability progress.
- Cash incentives are not widespread but are growing.
Share Your Thoughts
Please note, all comments are subject to moderation.