BSR Insight | Report: U.S. Consumer Support for Clean Energy Waning
In the United States, consumer support for clean energy declined significantly between 2009 and 2011, according to a report released last month by Pike Research, a sustainability market research company. Pike’s annual Energy and Environment Consumer Survey of more than 1,000 U.S. adults found that the average percentage of consumers with an “extremely” or “very” favorable view of 13 clean energy concepts declined from 50 percent in 2009 to 43 percent in 2011. Among the 13 concepts surveyed, biofuels suffered the largest decline in favorability, dropping 17 percentage points to 39 percent in 2011 from 56 percent in 2009. Carbon offsets and nuclear power garnered the highest percentage of unfavorable reactions, scoring 25 and 23 percent, respectively. Other concepts on the interview list included solar energy, wind energy, clean coal, hybrid vehicles, natural gas cars, electric cars, smart grid, smart meters, cap and trade, and LEED certification.
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