BSR Insight | Public Thinks CEOs Should Consider All Stakeholders in Business Decisions
According to a survey conducted for the 2010 Edelman Trust Barometer, most people worldwide believe that when CEOs make business decisions, they should equally weigh the perspectives of all stakeholders—including customers, employees, investors, and society at large. Survey results also suggest that for the first year, trust and transparency are as important to corporate reputation as the quality of products and services. In addition, surveyors reported that they are more likely to trust a company that partners with an NGO to solve global challenges.
The report also highlights a modest global rise in trust in business since last year, when trust in business hit historic lows; however, the report notes that the overall rise is tenuous, since nearly 70 percent of respondents expect companies will revert to "business as usual" after the recession.
To learn more about the issue of trust in business, read BSR President and CEO Aron Cramer's feature article and listen to our webinar.
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