BSR Insight | More Companies Using Social Media for Sustainability Communications
About the Author(s)
Elissa Goldenberg, Associate, Advisory Services
Publication Date
February 3, 2012
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The “SMI-Wizness Social Media Sustainability Index,” explores the current social media and sustainability landscape, which has blossomed in the past two years. Research for this index reveals that 250 major companies in North America and Europe are engaged in social media for sustainability communications (compared to 120 in 2010), and more than 100 companies have a blog, YouTube, Facebook, or Twitter channel dedicated to sustainability.
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Source: “SMI-Wizness Social Media Sustainability Index”
The report provides a “social storytelling” checklist, guidance on how companies can manage their reputation using social media, a snapshot of the top 10 social media campaigns (including those by GE, IBM, and Ford), tips on how companies can “liberate” their sustainability reports, and a list of the most powerful people—from business, NGOs, media, academia, and consultancies—who tweet on sustainability. The report also features a sustainability content tree showing which social media platforms companies are using to tell their stories.
About the Author(s)
Elissa Goldenberg, Associate, Advisory Services
With four years of sustainability communications expertise, Elissa works with BSR member companies in a range of sectors—including those in information and communications technology; food, beverage, and agriculture; energy; and consumer products—on various sustainability issues including reporting, stakeholder engagement, and human rights... Read more →
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