BSR Insight | Making Sustainability Reports Relevant to Diverse Audiences
With sustainability reporting becoming mainstream, it is crucial that reports continue to evolve to meet the needs of diverse audiences. In a new publication from the UN Environment Program, Deloitte Southern Africa, and the University of Stellenbosch on the future of corporate reporting, released in advance of Rio+20, BSR President and CEO Aron Cramer examines how to engage with multiple audiences. Cramer suggests that companies should narrow reporting strategies to focus on three audiences, recognizing that they have different priorities:
- Investors: Integrating financial and sustainability reporting will help make corporate responsibility a conventional aspect of long-term strategy.
- Employees: Concise, authentic stories and internal communications will help employees understand and engage with sustainability plans.
- Stakeholders: Broad reports aimed at global stakeholders and written with the advice of a panel of the most material stakeholders will help companies engage with the "original 'muse' for sustainability reporting."
Cramer also writes that new formats, such as customizable mobile applications, will continue to reshape reporting and that the era of a single, published report, could fade away in favor of more diverse communications.
About the Author(s)
Julia Robinson, Communications Associate
Julia provides editorial, media, marketing, and digital support to BSR staff and projects... Read more →
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