BSR Insight | Improving Product Sustainability Performance
According to Parametric Technology Corporation's recent white paper, companies must embrace "design-for-the-environment" strategies that allow them to remain competitive—and stay ahead of new sustainability requirements—by improving the environmental performance of their products.
Findings from the report include:
- Factors driving these changes include environmental compliance regulations, voluntary initiatives, and customers’ requests.
- Integrating these strategies into the early phases of product development, when decisions have the greatest impact and are least disruptive, can save money and ensure products are brought to market faster.
- It's best to create cross-functional teams with representatives from procurement, design, supply chain, operations, product management, and sales departments.
Related to this topic, BSR is launching an online survey of product designers and managers to identify trends in sustainable product design. To participate, contact Cody Sisco.
We will feature the results in the BSR Insight later this year and will release a full report prior to the BSR Conference 2011.
Topics
Consumer Products, Environment, Strategy & Integration, Sustainable Consumption, Toxicity & Product Design
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