BSR Insight | Giving Risk Management a Positive Twist at the WEF Meeting in Dubai
About the Author(s)
Elissa Goldenberg, Associate, Advisory Services
Publication Date
December 7, 2010
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BSR President and CEO Aron Cramer joined more than 600 thought leaders from academia, business, government, and society at the World Economic Forum's Summit on the Global Agenda last week in Dubai to discuss the latest trends, risks, and innovative solutions for the world's challenges.
A key issue at the event was how to manage global risks. In response to a narrow and primarily negative focus on risk management, IDEO CEO and President Tim Brown urged people to view risk differently:
"Risk is a positive and essential component of innovation and creativity. Without risk, the potential to discover the unknown is lost. … Instead of seeing it as the enemy of progress, we should see it as an inevitable and productive partner that can be managed through the well-established processes of science, innovation, and design."
—Tim Brown, CEO and president, IDEO, and vice-chair, the World Economic Forum Global Agenda Council on Design (December 1, 2010)
For more on the event, read Aron Cramer's blog post on The Huffington Post, "A Stakeholder Approach to Managing Global Risk."
About the Author(s)
Elissa Goldenberg, Associate, Advisory Services
With four years of sustainability communications expertise, Elissa works with BSR member companies in a range of sectors—including those in information and communications technology; food, beverage, and agriculture; energy; and consumer products—on various sustainability issues including reporting, stakeholder engagement, and human rights... Read more →
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