BSR Insight | CSR Dominant Factor in How People Form Impressions of Companies
About the Author(s)
Elissa Goldenberg, Associate, Advisory Services
Publication Date
May 3, 2011
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According to GlobeScan’s 2011 “State of Global Public Opinion on CSR” survey, corporate responsibility is a major factor in how people form impressions of companies, particularly in the developing world. In a survey of 25,000 people from 28 countries, GlobeScan asked people to identify what matters most when they form a favorable or unfavorable impression of a company.
In response to this open-ended question, 59 percent of people gave answers categorized as “social responsibilities”—including labor practices, business ethics, and environmental impacts. Fifty-five percent of people gave answers categorized as “brand quality/reputation,” and 25 percent mentioned topics categorized as “business fundamentals.” (The percentages depict the proportion of respondents who gave a particular response; respondents were asked to provide up to two answers, which us why the percentages add up to more than 100 percent.)
As illustrated in the map below, respondents in the developing world provided more “social responsibilities” responses, while people from developing countries gave more “brand quality/reputation” responses.
About the Author(s)
Elissa Goldenberg, Associate, Advisory Services
With four years of sustainability communications expertise, Elissa works with BSR member companies in a range of sectors—including those in information and communications technology; food, beverage, and agriculture; energy; and consumer products—on various sustainability issues including reporting, stakeholder engagement, and human rights... Read more →
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