BSR Insight | Consumption Scenarios Help Business Prepare for the Future
Forum for the Futures “Consumer Futures 2020”—created in partnership with Sainsbury’s and Unilever—outlines four scenarios that explore possible consumption patterns in 2020. Each scenario includes a toolkit with examples of how companies can meet future consumers’ needs based on the consumers’ “personas”:
“My way”: In this high-tech world, smart products promote consumption patterns that use less energy and water. Community-based trade dominates, and people put their own satisfaction before the greater good.
“Sell it to me”: This world is about the “personalized consumer,” and large companies and other institutions are expected to solve global problems.
“From me to you”: In this uncertain economy, severe weather and resource constraints have led people to lose trust in business. Instead, they’re using peer-to-peer services for selling and swapping goods.
“I’m in your hands”: The economy is recovering from the recession, so consumer confidence is low and credit is tight. People depend on companies and government to provide goods and services, and companies are bound by government’s strict sustainability regulations.
Share Your Thoughts
Please note, all comments are subject to moderation.