BSR Insight | Consumers Searching for CSR in New Media
About the Author(s)
Elissa Goldenberg, Associate, Advisory Services
Publication Date
August 17, 2010
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According to Cone's "2009 Consumer New Media Study," 44 percent of 587 Americans surveyed are using new media channels to search for, share, or discuss information about corporate responsibility efforts. The survey also revealed that 62 percent of respondents believe they can influence business decisions by voicing their opinions through new media channels such as social networks, blogs, websites, and email. More importantly, new media efforts have inspired 30 percent of respondents to make a purchase based on positive information about a product, company, or brand. Conversely, 23 percent of respondents have either switched brands or boycotted a company based on negative information.
As the chart illustrates below, the majority of respondents also identified new media channels as a way to foster dialogue and deepen engagement with consumers and other stakeholders.
About the Author(s)
Elissa Goldenberg, Associate, Advisory Services
With four years of sustainability communications expertise, Elissa works with BSR member companies in a range of sectors—including those in information and communications technology; food, beverage, and agriculture; energy; and consumer products—on various sustainability issues including reporting, stakeholder engagement, and human rights... Read more →
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