BSR Insight | Best Buy CEO: Sustainability Will Drive ‘More Robust Outcomes’
About the Author(s)
Virginia Terry, Former Director, Advisory Services
Publication Date
April 21, 2011
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In his recent keynote address at the Boston College Corporate Citizenship Conference, Best Buy CEO Brian Dunn discussed the company’s new sustainability strategy, which includes four key elements: creating an inspiring workplace, driving greater product stewardship, developing new solutions for sustainable lifestyles, and creating greater access to digital connections.
In the highly competitive consumer electronics industry, Dunn sees sustainability as a key business differentiator and the means by which consumers can connect with the company’s employees:
“Wall Street doesn’t care unless it leads to a better outcome for the business, but my burning, passionate belief is that sustainability is going to drive our business toward better and more robust outcomes. That is my hypothesis, that’s what I tell my board of directors, that’s what I tell our shareholders, that is what I tell anyone who will listen.”
—Brian Dunn, CEO, Best Buy (April 11, 2011)
About the Author(s)
Virginia Terry, Former Director, Advisory Services
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