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BSR Insight | Best Buy CEO on the Power of Engaged Employees

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Publication Date

August 23, 2011

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Best Buy CEO Brian Dunn—a plenary speaker at the BSR Conference 2011—believes inspired and engaged employees are Best Buy’s most valuable assets, especially when it comes to sustainability initiatives. "We're leveraging our people as our competitive advantage," he said during a recent keynote speech at the Boston College Center for Corporate Citizenship Conference. Dunn encourages executives to:

" … Get engaged with your people pulling the wagon because you will learn what their hopes and what their dreams are, what they care about, what you're doing well, and what you're not. You have to fight that totally human characteristic of executives to explain everything with a logical explanation of why we can't do this or that. Shed that skin and flip your paradigm to how can we get that done."

—Brian Dunn, CEO, Best Buy (April 11, 2011)

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