BSR Insight | Behind Gap’s New Label
As a member of BSR's Sustainable Water Group (SWG), Gap Inc. has spent the last five years creating and evolving its Clean Water Program for its denim laundries worldwide. Last week, the company’s Gap brand launched its new denim collection—1969 Premium Jeans—which, for the first time, features a "Clean Water Wash" label indicating that the water used to wash and dye the jeans was treated to meet safety and quality standards before leaving the denim laundry.
By using the SWG wastewater-quality guidelines to confirm that the wastewater discharge from its contract factories meets SWG standards, Gap Inc. can credibly communicate the environmental impacts of its denim laundries to stakeholders who are concerned about these issues. As recent news reports indicate, ensuring clean water use throughout supply chains can be challenging, and we hope these activities help improve conditions across the apparel industry and in the countries in which the industry operates.
More information about Gap Inc.'s efforts can be found on its new social responsibility website at www.gapinc.com/socialresponsibility.
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Linda Hwang, Former Manager, Research
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