BSR Insight | 2011 Priorities for Food, Beverage, and Agriculture Companies
About the Author(s)
Ryan Flaherty, Manager, Advisory Services
Publication Date
January 18, 2011
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Online news service FoodNavigator-USA kicked off 2011 by predicting the top five factors that will influence the U.S. food, beverage, and agriculture industry. The factors, which include FDA labeling recommendations, food safety legislation, focus on obesity and healthy eating, and new dietary guidelines, reinforce what BSR sees as key priorities for the sector in 2011: transparency and health and wellness.
- Transparency: U.S. Food and Drug Administration front-of-pack labeling recommendations will fundamentally change the way companies interact with consumers. Companies will need to find innovative solutions to educate consumers about nutritional aspects not included on the front label. Additionally, new food safety legislation—focused on traceability and recall-response times—underscores the importance of bolstering supply chain programs.
- Health and wellness: Attention to obesity and healthy eating, and updated dietary guidelines focusing on sodium, nutrient density, and child obesity, will likely change the way consumers view and purchase food and beverages. This bodes well for employee, consumer, and environmental health (see the Barilla Center's double food pyramid). Leading companies will develop programs to engage with their employees and consumers on health and wellness.
For more information on these issues, contact Kai Robertson.
About the Author(s)
Ryan Flaherty, Manager, Advisory Services
Applying his extensive on-the-ground experience in developing countries, Ryan brings a unique perspective to BSR’s supply chain strategy work... Read more →
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