BSR Conference 2011: Redefining Leadership
Session Descriptions
Sustainability Storytelling: What Works and Why
It’s no longer enough to have a sustainability program; key stakeholders want to hear and engage with companies. Crafting compelling CSR stories to share can help companies achieve maximum impact and collaboration with internal and external groups. But how is a story created and told in a way that sets one business apart from the competition and breaks through the noise? This session, featuring Pulitzer Prize-winning author Edward Humes (Force of Nature: The Unlikely Story of Walmart’s Green Revolution), offers practical guidance and inspiration for how new stories, and the reframing of data and anecdotes, can lead to new values and new opportunities.
Date and Time
Friday, November 4, 10:30-11:30 a.m.
Scheduled Speakers
- Edward Humes, Author, Force of Nature: The Unlikely Story of Wal-Mart's Green Revolution
- Melanie Janin, Communications Director, BSR (Moderator)
Session Topics
Session Topics
Thank You, Sponsors
Convening
I3
Notes
Convening Media
Reception
After-Hours Reception
Water Bottle
Breakfast
Lunch
Organic Coffee
Networking Break
Wireless Lounge and Recharging Stations
Supporting
Media and Marketing
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