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Staff | Ted Howes

Director, Advisory Services |

Ted Howes

A recognized expert in sustainability strategy and implementation, Ted leads BSR’s consumer products and innovation practice. Passionate about using innovation and design thinking to integrate sustainability in businesses, Ted creates cascading impact by taking on systemic challenges to innovation, tangibly connecting people to their environmental impact, and designing ways to support positive behavior change.

Prior to BSR, Ted co-led the sustainability and clean-tech domains at the innovation and design consultancy IDEO. He has worked throughout the energy ecosystem from clean-tech start-ups to public utilities to the U.S. Department of Energy. His project portfolio ranges from making energy efficiency sexy to developing a culture of conservation to designing an in-home display to help residential users visualize, control, and connect with their energy use. Prior to IDEO, Ted led innovative supply chain programs at Scientific Certification Systems, including programs for Starbuck’s sustainable green coffee sourcing and cut-flower certification for VeriFlora. Ted began his career as a broadcast journalist in Taiwan covering environmental issues.

Ted serves on the Net Impact Advisory Council, The World Economic Forum's agenda council on sustainable consumption, and CEO advisory boards. He is a regular facilitator and speaker on sustainability and clean tech around the world.

Ted has a M.B.A. from U.C. Davis in Environmental Management and Strategy and concurrently completed the Corporate Environmental Management program at U.C. Santa Barbara's Bren School of Environmental Science and Management. For his B.A. in Chinese History at U.C. Berkeley, Ted explored the development and use of gunpowder to compare cultural and technical approaches to innovation between China and Europe.


Sustainability strategy and implementation, innovation, design, preferential sourcing programs, supply chain.