Sustainable Lifestyles Frontier Group

Sustainable lifestyles is the next frontier for business—inspiring, persuading, and enabling consumers into adopting sustainable and ethical behaviors, from what they buy to how they organize their everyday lives.

Businesses create value by making people’s lifestyles better. The argument for businesses to help customers make these lifestyles more sustainable is not a moral argument, nor is it solely based on the dwindling planetary resources—it’s about core business. Companies are innovating, establishing new partnerships, and evolving their business models to excite their existing customers and to inspire new ones. There is business value in sustainable lifestyles, and the opportunities are only increasing.

Launched in April 2013 in partnership with Futerra Sustainability Communications, the Sustainable Lifestyles Frontier Working Group is taking the lead on accelerating this movement, learning from participating businesses on how to enable sustainable lifestyles across industries and around the globe.

This group will:

• Uncover the short-term opportunities
• Frame the business case in traditional business terms
• Clarify industry roles and develop cross-industry possibilities
• Grasp and communicate regional differences
• Create a platform for internal and external engagement

Participating Companies

• Carlsberg Breweries A/S
• Cathay Pacific
• Ebay
• Johnson & Johnson
• L’Oreal
• Mondelez International
• Mars, Inc.
• Walt Disney Company

Contact

For more information, contact Tara Norton.